How It Works
The Interchangeable Ring System That Transforms Consultations
Our patent-pending two-part ring system lets clients explore hundreds of design combinations in real-time. Simple, secure, and endlessly flexible.
Born from Real Industry Experience
Created in Birmingham's historic Jewellery Quarter by a working goldsmith and setter, our interchangeable ring system was born from first-hand experience of the industry's biggest challenges.
The Problems We Saw
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Retailers are investing heavily in stock that sits unsold
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Limited display space restricts design variety
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Clients struggling to visualise their perfect ring
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Time-consuming consultations with uncertain outcomes
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Difficulty adapting quickly to changing trends
The Solution We Built
A system that gives retailers maximum flexibility with minimal investment, while creating an engaging, confidence-building experience for clients.
The result? A two-part ring system that transforms how retailers showcase rings and how clients experience the bespoke jewellery making and buying process.
The Mechanism
Two Components, Infinite Possibilities
The Head
Stone, setting, and
decorative top element
The Shank
The band
Our specific mechanism allows components to click together securely in seconds. No extra tools needed.
Every head fits every shank, allowing you to create hundreds of unique combinations from a compact collection.
Customise Your Collection
Build a collection that reflects your brand and clientele:
Head Options
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Multiple setting styles (solitaire, halo, vintage, modern, etc.)
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Various carat sizes
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Different stone colours
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Diverse design aesthetics
Shank Options
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Multiple band styles (plain, pavé, twisted, engraved, etc.)
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Different widths and profiles
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Various metal colours (yellow, white, rose gold tones, etc.)
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Range of sizes for your client base
Design Flexibility
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Create two-tone combinations (e.g., rose gold head + white gold shank)
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Mix classic and contemporary elements
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Pair delicate settings with bold bands, or vice versa
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Offer traditional and fashion-forward options in one collection
3-Ways to Build Your Collection
Pre-Curated Packages
Start quickly with our expertly designed collections. Choose your metal colours, shank sizes, and package size
Best for: Retailers wanting immediate access to pre-curated combinations.
Bespoke Packages
Create a custom collection tailored to your brand, clientele, and market positioning. Select specific head styles, stone options, band designs, and materials that align with your aesthetic.
Stay ahead of trends: Refresh your collection with new components as trends evolve, add trending stone shapes, popular setting styles, or seasonal metal tones without replacing your entire stock.
Best for: Retailers with strong brand identity or specific market focus.
Membership Subscriptions
Ongoing support and flexibility to keep your collection fresh and relevant.
Subscription Benefits
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Regular component exchanges to align with current trends
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Priority access to new designs and seasonal releases
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Stock care and maintenance support
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Flexible swapping and recycling of components
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Dedicated account management
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Sustainable approach, reduce waste whilst staying current
HOW IT WORKS
Choose your initial package, then pay monthly or annual membership fees for ongoing component rotation and support.
BEST FOR
Forward-thinking retailers focused on sustainability and staying ahead of market trends.
Flexible Consulation Approaches
Curated Selection
Pre-select 3-5 combinations based on your client's preferences during your initial conversation. Present a personalised, edited selection that feels bespoke and considered.
Best for: Clients who prefer guidance or feel overwhelmed by choice.
Full Exploration
Display all components and let clients mix and match freely. Guide them through heads and shanks, then watch them create their perfect combination.
Best for: Clients who enjoy the creative process and want to explore all possibilities.
You choose the approach that fits each client
or combine both methods.
Why it works
For Your Business
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A sustainable approach, creating hundreds of designs from minimal stock
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Space-efficient, flexible inventory
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Quick adaptation to trends and preferences
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Memorable consultations that drive referrals
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Refresh your offering without major reinvestment
For Your Clients
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Hands-on, interactive design experience
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See and feel every combination in real-time
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Complete confidence in their final choice
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Personalised without the wait
The Flexibility
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Standard packages for immediate purchase
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Bespoke package options
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Adapt your approach to each client's needs
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Stay current with evolving market trends
What you receive
Training & Support
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In-person product demonstration and consultation techniques
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Video guides and written materials
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Ongoing support from our team
Marketing Materials
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Product images and descriptions
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Co-branded signage
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Social media content suggestions
Quality Guarantee
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Immediate replacement of defective products
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Component replacement options after 12 months (or included with select membership)
